# Haus of Nouns at FarCon NYC 2025

[Watch the run down here.](https://www.loom.com/share/4f7be3a4d7f24126801a52a75c1fbbd9?sid=b345faae-26b9-4e58-a211-bfed208b8ec8)

![haus of nouns run down](https://hackmd.io/_uploads/Syw8YuU51e.jpg)

[https://www.loom.com/share/4f7be3a4d7f24126801a52a75c1fbbd9?sid=b345faae-26b9-4e58-a211-bfed208b8ec8](https://www.loom.com/share/4f7be3a4d7f24126801a52a75c1fbbd9?sid=b345faae-26b9-4e58-a211-bfed208b8ec8)  

I would like to host Haus of Nouns (HoN) at [FarCon NYC](https://farcon.nyc/).

Think of Haus of Nouns as a micro version of [Nouns Town LA at Secret Walls HQ](https://x.com/NounsTown/status/1844541529999671571).

While offering daytime programming with workspaces, creative activities, and more, the event will also host two pilots for Nouns to expand our brand footprint: a residency program and a local impact project.

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*If you're interested in applying for the residency program, please subscribe [here](https://app.deform.cc/form/a1de6910-effb-481e-9f0a-840266568a5d/).
If you're planning to be at FarCon NYC, please RSVP [here](https://lu.ma/usaxgn2p).*

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# The Residency Program

If Nouns Town LA showed us one thing, it's that the real magic happens when we bring people together in real life and give them space to create.

![Residency-Experiment](https://hackmd.io/_uploads/ryCtY9f9yx.jpg)

The grand vision for the HoN Residency Program is to develop a talent acquisition engine that predictably attracts aligned developers and artists into our ecosystem.

In regard to ecosystem stability and growth, the HoN Residency Program is primed to function as a retention tool—keeping talent engaged while providing focused opportunities for partner integrations to help us spread the word and share the financial burden.

Lastly, it's worth mentioning that this program will be replicable and covers the full funnel; therefore, it can become self-sufficient after the pilot phase.

## The Roadmap

2024 – **Experiment** – Tested at Nouns Town LA ✅    

2025 – **Pilots** – Test HoN Residency as stand-alone activation during relevant industry events.

2026 – **Rollout recurring HoN Residency Program with Partners**

## 2024 – The Experiment at Nouns Town LA

For Nouns Town 24, I did an experiment which tested positive. Goldy + team gently promoted the activation on their channels and it attracted 72 talented artist who were keen to engage with the brand (one way or another). As a result we sponsored top talent [Jess Wisemann](https://www.instagram.com/jesslwiseman/) to spend the week with us in LA and make art. She has been repeatidly engaging with Nouns and we're in the process of - well, "BD'ing" what it could look like in the future.

[>Here's the link to the clip Jess published<](https://www.instagram.com/p/DDVPIxCTt2B/)

![Bildschirm­foto 2025-02-18 um 23.39.15](https://hackmd.io/_uploads/HkSIc9f9yg.jpg)

## 2025 – This Pilot

This will be a first properly planned pilot in an early stage roadmap of bringing the HoN Residency Program to market. It's a one-off case study to test the thesis and approach partners afterwards.

In previous years, FarCon has attracted high caliber developers as well as generally highly aligned Nouns folks which is why I believe this is a great opportunity for a first pilot.

## What do we get out of this pilot?

**At Minimum**

1. Lots of contemporary CC0 artwork       
2. Media / Content      
3. A list of talents who would like to see themselves at a ⌐◨-◨ event and would like to engage deeper with Nouns DAO   
4. Learnings to shape (potential) following pilots 

**At Best**

1. Lots of contemporary CC0 artwork      
2. Media / Content      
3. A list of talents who would like to see themselves at a ⌐◨-◨ event and would like to engage deeper with Nouns DAO      
4. A mini onchain app      
5. A campaign with high engagement and high reach      
6. A strong case study to engage partners in the future 

**Check the appendix for more information about the topline rollout and application process.**

Sign up [here](https://app.deform.cc/form/a1de6910-effb-481e-9f0a-840266568a5d/) if you're interested to apply.

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# Haus of Nouns

We will rent a venue as close as possible to the FarCon happening which will function as a hub for Nouners, community members and fans during the day and as the event location for the evening.

Dates: April 30 - May 1 (2 days)
Capacity: 40-50 people

*Sign up [here](https://lu.ma/usaxgn2p) for Haus of Nouns.*

## Daytime Programming (2 days)

- Meetups / Presentations             
- Workspaces          
- Gaming Stations in collaboration with [nouns.gg](https://nouns.gg/)       
- Screening the latest ⌐◨-◨ video productions            
- Merch customization             
- Nouns Mini Creatathon             
- F&B
  - Bites for Lunch             
  - Coffee & Pastries  

## Evening Programming (1 evening)

- Dinner buffet             
- Live music performance             
- Live art             
- Merch customization 

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# Local Impact

I'm a firm believer that when ⌐◨-◨ meet up in a city, we should "leave the place better than we found it". More on this line of thinking [here](https://paragraph.xyz/@benjamin/nouns-town-25-pt-1).

Generally I'm considering [3rd places](https://en.wikipedia.org/wiki/Third_place) which are perfectly fitting for us to leave a mark and do good for the public. I'm aiming to identify places where the curious are searching for new thoughts, inspiration and things to explore - Things like Nouns.

I will work with local Nouners to identify the best project for us to focus on.

These are the principles which will guide the development of the initiative:

1. It's a 3rd place          
2. Minimal / no maintenance required          
3. Accessible to the public          
4. No charity donation          
5. Some type of link back to a dedicated curated landing page to contextualize Nouns DAO 

*Due to the complexity and not to raise false expectations, I am refraining from reaching out to potential partners until the budget it available. I will publish regular updates to the progress on my [paragraph](https://paragraph.xyz/@benjamin) and host regular workshop/update sessions leading up to FarCon.*

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# What's over the goal?

Promoting Nouns at an event that attracts a large pool of talent and industry thought leaders - a group of people who are closely aligned to the Nouns spirit.

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# What do we get out of this?

1. HoN as a hub during FarCon that encapsulates the spirit of Nouns.          
2. A pool of talents who are interested to build with Nouns through the campaign for the HoN Residency Program.          
3. A case study for a local impact project achieved within a short time frame. 

For all, I am always aiming to set new benchmarks and make cases for best practices.

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# Budget Breakdown

## Residency Program (USD 18,500)

- Travel Expenses (5 PAX) – $10,000          
- Accommodation (5 nights, 5 PAX) – $6,500          
- Misc for Prototypes – $2,000 

## Haus of Nouns (USD 18,000)

- Venue (2 Days) – $2,500          
- 1 Artist Commission – $1,500          
- Live Music Performance – $2,000          
- Mini Merch Customization Station + Graphics – $3,500          
- Day 1 – F&B – Lunch Bites – $1,300          
- Day 1 – F&B – Coffee & Pastries – $1,200          
- Day 1 – F&B – Dinner Buffet – $3,500          
- Day 2 – F&B – Lunch Bites – $1,300          
- Day 2 – F&B – Coffee & Pastries – $1,200 

## Local Impact (USD 5,000)

## Other Expenses (USD 17,500)

- Additional Content Creator – $2,000          
- Intl. Travel Expenses (Latsko) – $4,000          
- Compensation (Latsko) – $10,000          
- Misc – $1,500 

## Grand Total = USD 59,000

*Budget will be intentionally spent. A full report of the activation will be shared after the event and remaining budget will be returned to the treasury.*

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If you're a new voter:

Hi, my name is Benjamin Latsko. I've been contributing to Nouns DAO for 3+ years in one way or another - e.g. created multiple partner concepts for fashion brands to collaborate with Nouns, made the Nouns Esports x adidas partnership for jerseys happen and latest: hosted the first community event [Nouns Town 2024 in LA](https://x.com/NounsTown/status/1850961080962502686). I also run a [creative studio](https://benjaminlatsko.com/en) in which I'm trusted by major brands to work on their brand strategies, consumer engagement programs and web3 integrations.

If you have any questions or suggestions, please reach out via warpcast, discord or twitter:

[
https://warpcast.com/latsko.eth](https://warpcast.com/latsko.eth)                                                                

Discord: benjamin\_\_\_\_\_        

[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)

# Appendix

## HoN Residency Program

### Who can apply?

Developers, artists and content creators from the Nouns community and beyond who want to participate in a mini creatathon for Nouns and at FarCon NYC.

### What are the residents doing?

1. Participate in a mini creatathon for Nouns to create >something< based on a specific theme during this week.             
2. Participate at FarHack and all FarCon NYC events            
3. Support at Haus of Nouns if/where needed           
4. Represent Nouns in a positive way at FarCon NYC 

### What are the dates?

*Preliminary dates; tbc as we develop and roll out the campaign*

April 28 – Arrival
April 29-30 – Nouns Mini Creatathon
April 30 – Haus of Nouns main Event
May 1 – FarCon Builders Day + HoN
May 2 – The Summit
May 3 – Departure

Residents will be accommodated either as a group in an airbnb or individual hotel rooms from April 28 - May 3.

### Costs covered through Residency Program

- airbnb or hotel rooms           
- flight from the nearest airport into JFK          
- I added a budget line item for any costs related to prototyping 

### Costs Residents have to cover

Generally any other expenses that might ocure outside of the costs covered as mentioned above - e.g.:

- Travel expenses to/from the airport             
- Deposit for FarCon NYC ticket            
- Visa           
- Insurances           
- other F&B throughout the week 

### The Application Process

There are more nuances to this, but here are the basic 3 phases:

1. Theme for the mini creatathon for Nouns is released after this proposal passes and launched as an on-going campaign leading up to FarCon NYC.          
2. Applicants will be asked to pitch their idea for the theme including proof of work from previous projects.          
3. A group of 3-4 Nouners and myself will curate a team based - but not limited to the following parameters:
   - do certain ideas complement each other?             
   - does the applicant have a strong track record in "making things happen"?             
   - Is the applicant a Nouns fan?             
   - Does the applicant's skillset complement the rest of the team?  

Sign up [here](https://app.deform.cc/form/a1de6910-effb-481e-9f0a-840266568a5d/) if you're interested to apply.